Monday, October 4
Would you buy sneakers made from recycled cotton, fish scales, or plastic bottles? Many brands are now trying to become more sustainable, but the question remains how to involve the customer in their eco-initiatives. Despite all the positive aspects for the preservation of the environment, it is not enough to simply modernize production facilities for a successful eco-marketing campaign. We'll have to figure out the intricacies of marketing - Alexander Lazarenko, Founder and CEO of Offsetted, and a student of the MOOVE Program from Moscow School of Management SKOLKOVO and MTS wrote about this in a column for Sostav.